Gambia’s leading telecom giant, Africell, lit up Kairaba Avenue on Sunday with a spectacular free concert headlined by Senegal’s iconic mbalax superstar, Youssou Ndour.
Thousands of fans flocked to the venue, dancing into the night as chart-topping artistes like St. Jizzle, Attack, Awa Gambia, and others took the stage, delivering an unforgettable celebration of music and culture to mark Africell’s 25 years of service.
Since its launch in 2001, Africell has redefined connectivity in The Gambia while championing community empowerment.
Beyond transforming communications, the company fuels youth ambition through football sponsorships, uplifts education, and supports rural farmers through its innovative “Back to the Land” campaigns.
Africell also pioneered Gam-Music, a platform that amplifies home-grown talent and showcases Gambian artistry on a global scale.
In celebration of its 25 years of service to the people, Africell officials announced they would give away two houses worth D30 million to honour their customers.
“This concert isn’t just entertainment; it’s a testament to our commitment to the vibrancy of Gambian culture. To win the houses, there’s no need for a draw, just buy as much credit as you can, and you could win,” said an Africell official.
From music to grassroots impact, Africell continues to harmonize technological innovation with cultural pride, proving that connectivity goes far beyond calls and data.
