Comium Gambia on Wednesday launched a nationwide Ramadan charity campaign that will see the telecom company contribute one Dalasi from every customer purchase during the holy month to support vulnerable families and charitable institutions across the country.
The initiative, unveiled at the company’s headquarters before partners, religious leaders, charity organisations and the media, is expected to channel funds to SOS Children’s Villages, the Supreme Islamic Council, and homes supporting the elderly and disadvantaged children.
Company officials said customers won’t pay any extra charges, stressing that the contribution would come directly from Comium’s own revenue.
Comium’s Chief Executive Officer Hassan Kabbani described the campaign as part of the company’s broader social responsibility, noting that Ramadan is a period that calls for compassion, generosity and solidarity.
“For every recharge, subscription or purchase made during Ramadan, one dalasi will be set aside to support those who need it most,” Kabbani said. “It means every customer becomes part of an act of giving.”
The company records millions of transactions monthly and hopes the volume will translate into meaningful support for communities facing hardship, he added.
Representatives of beneficiary organisations welcomed the initiative, describing it as timely support at a period when many families struggle to meet basic needs.
Jean-Pierre Kouamin, National Director of SOS Children’s Villages The Gambia, said the partnership would help the organisation continue its work of protecting children and supporting families at risk of separation.
“We cannot do this work alone,” he said. “Support from the private sector is critical, and this sets an example for other businesses.”
Representing the Supreme Islamic Council, Admin and Communication officer Demba Jallow also announced plans to distribute food assistance to at least 1,000 needy families during Ramadan, describing its collaboration with Comium as a practical demonstration of shared responsibility between faith-based institutions and the corporate sector.
Speakers repeatedly framed the campaign as a collective effort rather than a corporate promotion, urging the public and other companies to join similar charitable causes during the fasting month.
The programme ended with a formalisation of partnerships with the beneficiary institutions.
With Ramadan approaching, organisers said they hope the initiative will not only raise funds but also encourage a wider culture of giving across the country, turning everyday purchases into small acts of support for those most in need.
