The Minister of Information, Media & Broadcasting Services, Dr. Ismaila Ceesay, has said that government communication must now serve as a tool for building trust, fostering transparency, and encouraging citizen participation.
He added that government communication must evolve beyond the traditional model of announcements and press releases in an age marked by rapid digital transformation, rising public expectations, and the growing threat of misinformation,
Minister Ceesay made these remarks on Wednesday, October 22, 2025 during the opening of the Strategic Communications Review Workshop at the local Hotel.
The event, held in partnership with the Tony Blair Institute for Global Change, brought together senior officials, heads of public information institutions, representatives from the media, and development partners for a critical dialogue on the future of government communications in The Gambia.
The Information minister underscored the increasingly vital role of strategic communication in modern governance.
Reflecting on recent progress, the Minister noted that government communication has become more inclusive and far-reaching, thanks in part to the use of digital platforms, community networks, and targeted outreach strategies.
The Information Minister also addressed the need for stronger coordination across ministries and agencies, pointing out that fragmented or reactive communication often leads to confusion, duplication, and diminished public confidence.
In acknowledging the power and perils of the digital landscape, the Minister noted that while platforms like social media offer unprecedented opportunities for engagement, they also pose serious risks including the rapid spread of false information.
As such, he urged communications teams across government to adopt agile, evidence-based strategies that anticipate challenges, respond quickly to emerging narratives, and prioritise truth and accuracy.
Dr. Ceesay encouraged all participants to remain proactive, thoughtful, and united in their efforts., noting that effective communication is not a peripheral task, but a cornerstone of good governance, national development, and democratic engagement.
